AMIR COHN
AMIR COHN
Nobody needs more content. They need the right content
In a world of creative abundance, the difference isn't who can make more. It's who can dig into the real strategic problem and pull the right creative solution to actually make an impact.
I'm a creative leader with 12+ years helping businesses own their narrative, build trust and capture demand. I came up through documentary filmmaking, spending time inside worlds I knew nothing about, asking questions and pulling out stories people didn't know they had.
I brought that into my professional work at agencies and major brands like ZoomInfo and GoDaddy, where I led creative teams, partnered with executive leadership, and turned business problems into content that moved numbers.
I never start with the format. I start with the problem. Sometimes the right answer is a high production brand campaign. Sometimes it's a scrappy demo series. The creative should always follow the strategy.
Take a look at my past work and let's talk.
OWN YOUR NARRATIVE
I've led content and video strategy through two major company transformations. GoDaddy's evolution from domain registrar to full website-building platform, and ZoomInfo's shift from data provider to complete GTM suite.
Through these campaigns I learned how to reshape the market's perception of a brand when the product evolves faster than the story.
ESTABLISH AUTHORITY
Brands today need to own the conversation in their industry. That means finding the right people inside the organization who can carry that voice and building content around them.
I find the talent that the audience would relate to, help bring their unique perspective and expertise, and turn the brand into a trusted voice. In the past 7 years I've built 6 recurring series from scratch, each one for a different audience, turning internal experts into the voices their market actually follows.
BUILD TRUST
The best customer stories find the balance between celebrating the customer and finding the right stories for the brand. Not every happy customer is the right one for the camera.
I look for the ones whose situation your prospects will recognize. I spend time with them, build rapport, and turn their experience into a story that makes your next buyer see themselves in it.
LAUNCH & EXPLAIN
There's no one video for a product launch. You need a system to meet each specific customer exactly where they are. Use cases, demos, content for each persona at exactly the right point in the funnel.
My documentary background taught me how to talk to experts, how to ask the right questions, listen for what matters, and translate what they know into something anyone can understand.
I work directly with product teams to get past the feature list and into what the product actually solves for the audience, and build a repeatable launch content playbook from there. At ZoomInfo I did this across 3 major launches in 2 years.
